“Are YOU unready?”

Courtesy of Newsarama.com, DC Comics today launched a new campaign to draw in new and old readers alike, DC You.

The campaign focuses on the new direction DC Comics is headed, post Convergence, and into the summer months.  Per Amit Desai, senior vice president of marketing and global franchise management, DC Entertainment:  “The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign – ‘DC You’ – celebrates this bold, new direction.”

Check out some of the new ads that’ll be hitting your peepers on your next trip to the comic shop.

Head on over to newsarama.com to see all the upcoming ads.